A pipeline shaped like your sales process
Stages, required fields and permissions mapped from how your team really sells — not a generic template you spend six months bending into shape.
Custom CRM Systems · Kolkata, India
Custom CRM Development
Off-the-shelf CRMs make you sell their way. We build the pipeline, the fields and the automation around the way your team already works — so it is still being used in month three.
Every Lead, Captured & Converted
The reason most CRM rollouts quietly die is not the software. It is that the sales team was asked to change how they work to suit a tool built for somebody else’s business, and doing the job properly became slower than doing it in a spreadsheet. A custom CRM removes that trade: the stages are your stages, the fields are the ones you need, and the screen a salesperson opens in the morning shows exactly what they have to do today.
We build on the channels your customers actually use in India — WhatsApp alongside email and calls — so conversations, quotes and follow-ups live on one record instead of in three apps. Automation handles the reminders, the lead scoring and the “nobody has touched this deal in nine days” nudges. Owners get dashboards that answer real questions: where deals stall, which source converts, who needs help this week.
- Pipeline stages built around how you sell
- Auto follow-ups, reminders & lead scoring
- WhatsApp, email & call tracking in one place
- Dashboards your team will actually use
What You Get
Included in every CRM engagement
WhatsApp, email and call tracking
Every conversation attached to the lead it belongs to, so anyone can pick up a deal without first asking who spoke to the customer last.
Automated follow-ups and lead scoring
Reminders, sequences and escalations that fire on their own, plus scoring so the team spends its hours on the deals most likely to close.
Dashboards owners actually read
Pipeline value, stage conversion, source attribution and rep activity on one live screen — without anyone exporting to Excel first.
Who this is for
- Teams running sales across a spreadsheet, WhatsApp and someone’s memory
- Businesses that outgrew a generic CRM — or quietly abandoned one
- Sales processes with quoting, site visits or approvals no template fits
- Owners who cannot answer “why did we lose that deal?” from data
What we build it with
- React
- Node.js
- TypeScript
- PostgreSQL
- WhatsApp Business API
- AWS
- Docker
Chosen per project — we pick the boring, production-proven option unless there is a reason not to.
How It Runs
From first call to handover
- Week 1
Sales-process mapping with the people who actually sell. You get a written roadmap, phased scope and a fixed itemised quote.
- Weeks 2–5
Pipeline, records and automation built, plus the WhatsApp, email and telephony integrations. A weekly demo you can click through.
- Weeks 6–7
Data migration from your current tools, dashboards, team training, and handover of code, credentials and documentation.
Scope It Yourself
A first CRM roadmap, in about 40 seconds
Roadmap generator
Two questions. No email required to see it.What It Costs
Three ways in, priced in the open.
These bands say roughly where a conversation lands before you have it.
Pilot
₹75k–₹1.5 L
~2 weeks
One painful workflow, automated or rebuilt, fixed price. You keep everything we build and judge us on something low-risk.
- One workflow, end to end
- Fixed price agreed upfront
- All code and credentials yours
Build
₹1.5 L–₹8 L
4–10 weeks
A complete system — a CRM, a website, an automation layer or an API — scoped, built and handed over with training.
- Weekly demos from week one
- Milestone payments
- Free stabilisation period
Platform
₹8 L+
3–6 months, phased
ERP-scale work rolled out department by department, with a care plan that keeps it monitored and improving after launch.
- Phased rollout, phased payment
- Role-based access & audit trails
- Monthly care plan available
Indicative ranges, not quotes — your fixed itemised quote is prepared free after the discovery call, and milestone payments mean you never pay a large lump sum upfront.
The Revora Guarantee
Four commitments, in writing.
Not achievements we claim — terms we work under. Every one of these appears in your quote.
100%Code ownership handed over
Full source, documentation, credentials and deployment access are yours at launch. Any team can take over.
24hMaximum response time
Every message answered within one working day, by a founder — not a ticket queue.
7 daysTo your first demo
Working software on a screen within the first week, then a demo every week after.
0Lock-in contracts
Milestone payments, no retainer traps, no ransom on your own data. Leaving must always be easy — that’s how we intend to keep you.
Abhinav RathiAbhishek Rathi
Co-founders, Revora Consultancy · KolkataPrepared for Every clientRef REV-G-01In force
Questions
CRM questions, straight answers
If a standard CRM fits your process, use one — we will tell you so, and we integrate with all of them. Custom earns its cost when your sales process has steps no template supports, when per-user licence fees have outgrown a one-off build, or when you have already abandoned a generic CRM because the team refused to use it.
Yes. Spreadsheets, an export from an existing CRM, or records scattered across inboxes — migration and de-duplication are part of the build, and we run it as a rehearsal first so you can check the result before switchover.
Yes, through the official WhatsApp Business API: messages appear against the right customer record, approved templates handle outbound follow-ups, and replies notify the deal owner. It needs a WhatsApp Business account in your company name, which we help you set up.
Typically ₹1.5–4 L for a small team, more with heavier integrations or a larger rollout — and zero per-user licence fees forever, which is where a one-off build overtakes subscriptions within a few years. The smallest way in is a ₹75k–₹1.5 L fixed-price pilot on one workflow. A fixed itemised quote follows the free discovery call.
You own the source code, so any team can make them. Every project includes a free stabilisation period after launch, and we offer monthly care plans covering monitoring, backups, patches and small improvements with clear SLAs.
Ready to put technology to work for your business?
Book a free discovery call. No sales pitch — just an honest technical conversation about your goals.
Book a Free Discovery Call (opens in new tab)You’ll be talking to the founders themselves — an engineer and an ISB-trained product manager, accountable by name.
Every call ends with a written summary of what we’d build and roughly what it would cost — yours to keep, whoever you build with.
Often paired with
Get In Touch
Tell Us What’s Slowing You Down
Tell us about your project — a quick call is free, and so is the written plan that follows it. We reply within 24 hours.